| Project Title: | Is Social Media the New Market? A Case Study of the New Market Development Based on Social Media |
| Author: | Mr. Cheng Yifeng |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | International of Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 |
Citation
Cheng, Yifeng. (2022). Is social media the new market? A case study of the new market development based on social media. (Master’s independent study). Bangkok: Siam University.
Abstract
The social media landscape is rapidly changing with new market entrants constantly entering the space. This case study examined the impact of three main sectors on the social media new market and how to adapt to changing market conditions. The study focused on the strategies adopted by governments and business sectors that create a healthy social new media. Through an analysis of relevant data and information, the study identified key trends and challenges in this new market, including privacy, data security, and the role of social media in shaping brands. The findings of this case study provided valuable insights for social new media looking to remain healthy in a rapidly changing environment, and for society as a whole as it grapples with the increasing impact of social media on our lives.
Keywords: social media, new market, government, business, marketing.
Is Social Media the New Market? A Case Study of the New Market Development Based on Social Media
Master of Business Administration (International Program), Siam University, Bangkok, Thailand