Journey through Digital Marketing at Lexicon Business Communication: Insights from an Internship Experience

Abstract

This cooperative internship report reflects a four-month experience at Lexicon Business Communication, offering valuable insights into digital marketing strategies at a leading marketing firm. The internship’s main objective was to enhance the intern’s knowledge and skills in digital marketing while fostering professional relationships within the industry. The intern’s responsibilities included managing social media platforms, writing captions, conducting competitor analysis, assisting in content creation, and supporting various marketing campaigns.
A mini qualitative research project was undertaken to help Lexicon identify improvements in their social media engagement strategies. Data was gathered through informal interviews and an analysis of social media metrics using convenience sampling. The findings revealed that while Lexicon’s social media strategy was effective, it needed more personalized engagement and consistent content.
In response, a 3-step plan was proposed, focusing on the creation of a content calendar, targeted engagement tactics, and regular performance reviews. This plan aimed to boost Lexicon’s social media presence and audience interaction. Overall, the internship provided significant personal and professional growth opportunities, with memorable experiences including contributing to major marketing campaigns and overcoming challenges such as adapting to new tools and thriving within a fast-paced team environment.

Keywords: Digital marketing, social media, content creation, internship experience.

Mr. MD.Sabbir Hossain, บธ.บ. (ธุรกิจระหว่างประเทศ) – B.B.A. (International Business), วิทยาลัยนานาชาติ (International College), หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาธุรกิจระหว่างประเทศ (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in International Business (International Program), 3/2566 (2023)