Title: The Factors Influencing College Students’ Learning Motivation – A Case Study of Yunnan University of Finance and Economics
Author: Mao Yaxin
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: Education Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.744-755) Click PDF
Abstract
The learning motivation of college students plays a crucial role in their academic success. In recent years, understanding what influences this motivation has become increasingly important, especially in the context of higher education institutions like Yunnan University of Finance and Economics. This research aimed to explore the factors that affect students’ learning motivation, helping educators to create better learning environments.
The main objectives of this study were: 1) To identify the factors that influence the learning motivation of students at Yunnan University of Finance and Economics; 2) To explore the effect of these factors on learning motivation; and 3) To provide practical recommendations for improving student motivation based on the findings.
This study used a quantitative method centered on a questionnaire survey featuring closed-ended questions and rating scales. The target population included third-year students at Yunnan University of Finance and Economics, and cluster sampling was employed. All 265 distributed questionnaires were returned, achieving a 100% validity rate.
Conclusion: 1) The factors that affect the learning motivation of students at Yunnan University of Finance and Economics include the pursuit of excellence, the desire to learn, and personal motivation; 2) Students who actively pursue academic excellence and have a strong desire to learn show higher learning motivation, while the higher the level of personal motivation, the stronger the learning motivation; 3) For improving student motivation based on the research results: Motivating students at Yunnan University of Finance and Economics requires fostering a culture of excellence, designing engaging and relevant curricula, and focusing on understanding each student’s individual motivation. Recommendation: To motivate students at Yunnan University of Finance and Economics, it is essential to 1) promote a culture of excellence, 2) create engaging and relevant curricula, and 3) prioritize understanding of individual student motivation. By understanding the dynamics of student motivation, the research provides insights that can help improve academic engagement and success at the university.
Keywords: pursuit of excellence, desire to learn, personal motivation, learning motivation, college student
The Factors Influencing College Students’ Learning Motivation – A Case Study of Yunnan University of Finance and Economics /
6617195033 Mao Yaxin 2567 (2024) The Factors Influencing College Students’ Learning Motivation – A Case Study of Yunnan University of Finance and Economics สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University