Marketing analysis of FMCG products of Asian Thai foods and good life beverage

Last modified: July 22, 2020
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Project Title: Marketing analysis of FMCG products of Asian Thai foods and good life beverage
Author: Mr. Manohar Manandhar
Advisor: Asst. Prof. Dr. Maruj Limpawattana
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Manandhar, Manohar. (2017).  Marketing analysis of FMCG products of Asian Thai foods and good life beverage. (Cooperative Education). Bangkok: Siam University.


Abstract

This report is prepared based on the knowledge and experience achieved during 3 months cooperative education program at Asian Thai Foods (P) Ltd which is one of the leading Noodles manufacturers of Nepal. This company is serving the domestic market since long time and its products are widely accepted in India, Dubai, Bhutan and Qatar as well. The main objective of this study is to study and analyze market trend, consumer preference and interest. Consumers are the major stakeholders of any business organization. Thus, satisfying consumer need and demand is very much important to dominate the market. Field visit and survey questionnaires have been used as a main tool for this study. The results from the analysis of survey data helped the organization to understand the market trend and consumer preference. Cooperative Education at ATF provides a great opportunity to learn and understand corporate marketing and branding strategy and helps one to explore theoretical knowledge earned during regular course in practical settings.

Keywords:  Market, Demand, Consumer, Survey.


Marketing analysis of FMCG products of Asian Thai foods and good life beverage

Faculty of Business Administration, Siam University, Bangkok, Thailand

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