| Title: | Marketing for Hult Prize Nepal |
| Author: | Ipsa Giri |
| Advisor: | Dr. Parham Porouhan |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This internship report details the experiences of Ipsa Giri as the Country Marketing Coordinator for Hult Prize Nepal during an online internship program. The report highlights the challenges faced in promoting an international competition within a digital landscape and the solutions implemented to achieve successful student engagement.
Drawing upon knowledge gained from coursework in marketing research, content creation, social media management, and data analysis, the report details how these skills were applied to develop and execute a comprehensive marketing strategy. This strategy focused on creating engaging online content, fostering a vibrant online community, and utilizing data-driven insights to optimize campaign performance.
The report showcases the impact of these efforts on raising awareness about the Hult Prize competition in Nepal and attracting student participation in an entirely online environment. It concludes by emphasizing the value of the internship in bridging the gap between theoretical knowledge and practical application, while highlighting the importance of data-driven decision making in achieving marketing success.
Keywords: Digital Marketing, Student Engagement, Data-Driven Strategy
Dr. Parham Porouhan, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)