| Title: | Marketing research in Thailand: a consumer insights analyst at Brainjuice Co. Ltd |
| Author: | Shweta Chand |
| Advisor: | ผศ. ดร.กาญจนา มหัทธนทวี – Asst. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This internship report titled “Marketing research in Thailand: a consumer insights analyst at Brainjuice Co. Ltd” is a detailed account of the practical experience gained while serving as a consumer insights analyst at Brainjuice Co. Ltd. The primary aim of this study is to showcase how theoretical knowledge gained during classes can be implemented in real life work settings.
It is a testament to the relevancy and importance of practical implementations of concepts learned during lectures. The objectives of this study include: (1) to implement the theoretical knowledge learned in class. (2) To understand the working of a marketing research company in Thailand. The report delves into the various roles and responsibilities undertaken as the consumer insights analyst of the association. Furthermore, it highlights the challenges encountered and the solutions implemented to address those challenges. It also explores the invaluable contribution of the university lectures in fulfilling the demands of my role.
Keywords: Marketing research, Brainjuice, consumer
ผศ. ดร.กาญจนา มหัทธนทวี – Asst. Prof. Dr. Kanjana Mahattanatawee, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)