Marketing Tasks in the Retail Business: The Case of Vaccino International Men’s Wear

Last modified: July 16, 2024
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Title: Marketing Tasks in the Retail Business : The Case of Vaccino International Men’s Wear
Author: Surabhi Pradhan
Advisor: ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul
Degree: Bachelor of Business Administration Program in Marketing (International Program)
Major: B.B.A. Marketing (International Program)
Faculty: Business Administration
Semester/Academic year: 2/2566 (2023)

Abstract

This internship report titled “Marketing Tasks in the Retail Business : The Case of Vaccino International Men’s Wear” aimed to develop a comprehensive understanding of the working environment and how marketing is implemented in an apparel store. The intern gained a comprehensive knowledge of retail marketing and sales processes and gained work experience that was a partial requirement for the Bachelor of Business Administration program at Siam College.

The work at Vaccino started with social media editing, then moved on to data entry and finally dealt with customer service, boosting the interns’ confidence and skills. It turned out that coordination between different departments was additionally important and helped to develop communication, behavioral and teamwork skills for the workplace and life. Each day brought new goals, resulting in a positive and enriching experience. The company’s strong market position would benefit employees’ professional and personal development.

Keywords: Marketing, Online marketing, Retail business


ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)

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