PAPER : Business Administration – General Management

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PAPER : Business Administration – General Management

2017


1. STEPWISE MULTIPLE REGRESSION ANALYSIS IN ASSESSING THE MARKETING FACTORS AFFECTING TO BUYING DECISIONS OF PLUM CONDO BANGYAI STATION

Stepwise multiple regression analysis in assessing the maketing factors affecting to buying decisions of Plum Condo Bangyai Station

Abstract

            This research aims (1) to study the Marketing factors affecting to buying decisions of Plum Condo Bangyai Station. (2) to analyze the relationship model of marketing factors, image factor to make buying decisions of Plum Condo Bangyai Station. (3) to analyze stepwise multiple regression in assessing the factors affecting to buying decisions of Plum Condo Bangyai Station. Sample consisted of people staying in Plum Condo Bangyai Station. Sampling was done of 400 people with a purposive sampling method by descriptive statistics, the average percentage and standard deviation. The correlation was used to Pearson product moment correlation coefficient and a multiple linear regression with stepwise.
The results of the study showed that most of samples were male, 31 – 50 years of age, married, 2 person in family, employed professionals with a bachelor’s degree and a monthly income between 30,001 – 40,000 baht. Marketing factors and image factor were affecting to buying decisions of Plum Condo Bangyai Station with 4 variables and a multiple linear regression equation. Listed below;

ŷ = .548+.291(X5)+.231(X1)+.161(X3)+.156(X2) ; R2 = 0.724

Keyword: Marketing factors, Buying decisions, Plum Condo Bangyai Station


Dr. Rungroie Songraboon, siam university, international program, มหาวิทยาลัย สยาม, หลักสูตร นานาชาติ, ม.สยาม, เรียนที่วารสารปัญญาภิวัฒน์ 2560; Panyapiwat Journal 2017;

https://www.tci-thaijo.org/index.php/pimjournal/article/view/97823


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2. Satisfaction on the Service of Customers' Deposit Account Service of Bangkok Bank, the Mall Tapha Branch

Satisfaction on the Service of Customers’ Deposit Account Service of Bangkok Bank, the Mall Tapha Branch

Abstract

            This research aims to explore the personality, service factors and to study the satisfaction as well as study the factors that were relation between personality, service behavior and satisfaction on the service of Bangkok Bank, The Mall Tapha Branch. Sample group used consumers of Bangkok Bank, The Mall Tapha Branch totally 400 persons by using accidental random sampling and statistical method used in data analysis is frequency distribution, percentage, mean, and standard deviation and chi square is used to test hypothesis results, it is found by research results that
The result of the study showed that most consumers were male, aged between 41 – 50 years, hold bachelor’s degree and earned up to 30,000 Baht. In addition, Most of them used service with friend, frequency of service were 5 – 6 times per month, preferred to used the service on Thursday, time the service were 14.01 – 16.00 and the satisfaction of most service was human factor and place factor was the least satisfied. For assumption test, it has found that sex, age, education level income per month and occupation were related to satisfaction on the service of Bangkok Bank, The Mall Tapha Branch. Besides, it also has found that users to share service, frequency of use, date to used and time to use were related to satisfaction on the service of Bangkok Bank, The Mall Tapha Branch.

Keyword: Satisfaction, on the Service, Bangkok Bank, the Mall Tapha Branch


Dr. Rungroie Songraboon, siam university, international program, มหาวิทยาลัย สยาม, หลักสูตร นานาชาติ, ม.สยาม, เรียนที่
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PAPER : Business Administration – General Management

PAPER : Business Administration – General Management

3. Essential Competencies Required of New Graduates from the Faculty of Business Administration, Siam University

Essential Competencies Required of New Graduates from the Faculty of Business Administration, Siam University

Abstract

The objective of this research was to study the essential competencies required of new graduates from the Faculty of Business Administration, Siam University by using the qualitative research method and group interviews in the five undergraduate degree programs: Accountancy, Finance and Banking, Marketing, General Management, and International Business Management. It was based on the standard conceptual framework of the National Qualifications Framework for Higher Education in Thailand in the five domains: knowledge of graduates, intellectual skills, interpersonal skills and responsibilities, analytical and communication skills and ethical and moral. The informants (population) consisted of 25 entrepreneurs who were in executives’ positions, and the alumni of Siam University.
The results of this study showed that 1) the essential competencies required of new graduates from the Faculty of Business Administration, Siam University in Accountancy program were the knowledge in accounting and finance, the coordination, and responsibility competencies, ability to use specific computer softwares in the field, be honest and listen to the suggestions; 2) the essential competencies required of new graduates from the Faculty of Business Administration, Siam University in Finance and Banking program were the knowledge of finance, the systematic problem-solving skill, teamwork skill, ability to use specific computer softwares in the field, and be honest; 3) the essential competencies required of new graduates from the Faculty of Business Administration, Siam University in Marketing program were the knowledge in marketing, the systematic problem-solving skill, teamwork skill, ability to use specific computer softwares in the field, and be patient to work; 4) the essential competencies required of new graduates from The Faculty of Business Administration, Siam University in General Management program were the knowledge of the area, the observative habit, ability to prepare business planning, ability to use specific computer softwares in the field, be honest and have virtue; 5) the essential competencies required of new graduates from The Faculty of Business Administration, Siam University in International Business Management program were the knowledge in international business, e.g. import and export, the coordinating competency and responsibilities, digital marketing skills, and thoroughness and accuracy habit.
Suggestions for applying research findings in the development of the essential competencies required of new graduates from faculty of business administration, Siam University were 1) to enhance foreign language skills of the graduates, such as providing additional courses in English, Chinese and ASEAN languages; 2) to create appropriate atmosphere for learning and developing; 3) to set study plan with clear goal for undergraduate students; 4) to analyze the need of competency development for graduates including to create opportunities for self improvement; 5) to define the objectives or goals of the competency development for the programs to meet the need of entrepreneurs; 6) to design the appropiate learning plan to build the knowledge competency of life experience for graduates; 7) to improve the appropriate curriculum to meet individual needs and social conditions. Digital marketing subject, Startup business entrepreneurs subject, ASEAN language (CLMV), life experience subject and new innovation subject were recommended to add in the core subjects; 8) activities for the competency development of modern business such as professional training, the assignment of the actual job to perform, the establishment of entrepreneurial clubs and the establishment of a simulation company were suggested; and 9) evaluate competency development both formally and informally to compare the results with the goals; and observe the students’ behavior such as participation, attention, willingness and enthusiasm to learn throughout the semester.

ดร. สัมฤทธิ์ เทียนดำ และคณะ
Author: Faculty of Business Administration, Siam University
Year: 2017

Fulltext: http://www.research-system.siam.edu/2013-12-20-03-57-52/4911-2015-08-04-09-38-31

4. Structural Equation Modeling for Predict

Structural Equation Modeling for Predict

Abstract

The objective of this article was to present knowledge of structural equation modeling for predict and can analysis of several observed variables. The ability predict for latent variable that were measured by the indicator variables. Step of structural equation modeling analysis were start to bring database from Statistical Package for the Social Science for Windows (SPSS) and analysis to Structural Equation Modeling: SEM by LISREL program or analysis of moment structure: AMOS program. The required steps include the preparation of database, Indentifying of model, show analysis of model and adjust a new model by statistics were affecting to latent variable.

Keywords 1. Model 2. Structure equation 3. Predict

Rungroje Songsraboon
Lecturer, D.B.A. at Faculty of Business Administration, Siam University, Email: rrs101@hotmail.com


Dr. Rungroie Songraboon, siam university, international program, มหาวิทยาลัย สยาม, หลักสูตร นานาชาติ, ม.สยาม, เรียนที่
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