Practical Analysis of Marketing Processes in Nepal’s JFM PVT LTD

Abstract

This report presents a comprehensive overview of my cooperative education experience as a Marketing Intern at Jayshree Flour Mills Pvt. Ltd., one of the leading flour manufacturing and FMCG companies in Nepal. My role focused on key marketing functions such as customer engagement, content creation, social media management, and promotional activities to enhance brand visibility and market presence. During my internship, I had the opportunity to apply marketing theories to real-world campaigns while working closely with the sales and design teams. My core responsibilities included developing marketing content, collecting customer feedback, coordinating promotional events, and supporting the digital marketing initiatives of the company.
This report outlines the challenges I faced in balancing creativity and commercial objectives, the communication skills I enhanced, and the professional confidence I developed. It also emphasizes how effective marketing strategy, customer-centric planning, and interdepartmental collaboration contribute to brand growth and competitive advantage in Nepal’s FMCG industry

Keywords: Jayshree Flour Mills, Marketing Intern, Social Media Management, Customer Engagement, Brand Promotion, FMCG, Campaign Strategy

Mr. Harsh Kumar Singal 6408040064, Advisor by: Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)