Research on the Current Situation and Management of Teaching Quality Evaluations in Higher Vocational Colleges — A Case Study of Shandong Vocational and Technical College of Commerce

Abstract

The purpose of this study is to analyze the quality of higher education has always been a hot issue of all walks of life.There are three research objectives corresponding to the research question: 1) To explore the relationship between the SERVQUAL model and the behavior intention of college students in Shandong Vocational and Technical College of Commerce. 2) To investigate the influence of the environment of Shandong Commercial Vocational and Technical College on the satisfaction of Chinese college students.3) To prove the influence of the comprehensive management level of Shandong Commercial Vocational and Technical College on the satisfaction of Chinese college students. This research took Shandong Vocational and Technical College of Commerce as an example, taking the theory of comprehensive quality management and service quality theory, as well as constructivism theory as the main theory, from the perspective of higher education teaching service quality evaluation phenomenon (independent variable), educational environment and comprehensive management level on the satisfaction and loyalty of college students is analyzed,and through the quantitative survey method, 110 more valid questionnaires were obtained for statistical analysis using SPSS 26.0 software a self-designed a questionnaire on the Quality Management of Practical Training in Higher Vocational Colleges as the research tool.From data analysis, the content of the hypothetical was found to have positive effects, and therefore H1-H3 were all correct.In general, it is concluded that there are two deficiencies in the teaching quality of higher vocational colleges. One is that the school emphasizes theory, but the practical teaching system is not perfect, and the requirement of constructivism theory is that it need to pay attention to learners. On the other hand, the limitation is that the service consciousness of the school needs to be improved, so suggestions are put forward in combination with the research purpose, improve the quality of higher vocational education.

Keywords: higher vocational colleges, teaching quality, student satisfaction, teaching evaluation

Research on the Teaching Mode Optimization of The “Advertising Planning and Creativity” Course In Higher Vocational Colleges – A Case Study of Quanzhou College of Technology

Master of Business Administration (International Program), Siam University, Bangkok, Thailand