Title: The Influencing Factors of Employment Satisfaction of Marketing Graduates of Shandong University of Engineering and Vocational Technology
Author: Shi Jiamin
Advisor: Dr. Ma Yu
Degree: Master of Business Administration
Major: Education Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.589-600) Proceedings PDF
Abstract
With the rapid development of China’s market economy, the employment structure in the industrial transformation and economic system reform has undergone a major shift in the labor market on the employment of talents should know, and comprehensive quality of the new requirements. Marketing graduates feel physically and mentally exhausted, and employment satisfaction decreases. By analyzing the factors affecting the employment satisfaction of marketing graduates, the employment problems of graduates can be alleviated. The objective of this study was to explore the influence of the nature of work, career prospects, and job reward on the employment satisfaction of marketing graduates.
This study adopted the quantitative research method and took the marketing graduates of Shandong University of Engineering and Vocational Technology as the research population. Four hundred questionnaires were distributed, and three hundred and twenty-three valid questionnaires were recovered, with a validity rate of 80.75%. This study found that the nature of work, the career prospects, and the job reward have a significant positive impact on the employment satisfaction of marketing graduates of Shandong University of Engineering and Vocational Technology. For recommendations, improvements in the employment satisfaction of marketing graduates should focus on the following aspects:1) Improving the curriculum design and career guidance; 2) Concentrating on career prospects; and 3) Improving job reward.
Keywords: influencing factors, employment satisfaction, marketing graduates, Shandong University of Engineering and Vocational Technology
The Influencing Factors of Employment Satisfaction of Marketing Graduates of Shandong University of Engineering and Vocational Technology /
6517195832 Shi Jiamin 2567 (2024) The Influencing Factors of Employment Satisfaction of Marketing Graduates of Shandong University of Engineering and Vocational Technology สารนิพนธ์ (Independent Study), Advisor: Dr. Ma Yu, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University