| Title: | Social Media Marketing as Photo, Video, Edit design & Strategy in Hospitality industry as Content Creator Training at The Westin Grande Sukhumvit, Bangkok |
| Author: | Khant Tain San |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Hotel and Tourism Management (International Program) |
| Major: | B.B.A. (Hotel and Tourism Management) |
| Faculty: | International College) |
| Semester/Academic year: | 1/2568 (2025) |
Abstract
This study presents a report on marketing operations in the hospitality industry as a Marketing Content Creator Trainee at The Westin Grande Sukhumvit Bangkok, one of Marriott International’s luxury brand hotels in Thailand. It explores the key components of effective hotel marketing, emphasizing the role of creative content production and digital engagement. The study provides a brief background of the hotel and highlights major aspects of its marketing strategies, including photo and video shooting for promotional campaigns, editing and post- production processes, and the use of social media platforms to enhance brand visibility and guest engagement. The goal of the study includes: (1) how brand identity, storytelling, and digital marketing contribute to building guest loyalty and attracting new customers, (2) the hotel’s mission, vision, services, and marketing strategies, (3) SWOT of The Westin Grande Sukhumvit Bangkok in the competitive hospitality market. My responsibilities were to assist with photography and videography for events, food and beverage promotions, and lifestyle content, as well as to edit and prepare marketing materials for social media posting on platforms such as Instagram, Facebook, and Tik Tok. I also participated in brainstorming sessions with the marketing team to create engaging campaigns that align with Marriott’s brand standards. This internship helped me develop practical skills in visual storytelling, content planning, and online audience engagement. Working in a five-star hotel environment taught me how marketing plays a crucial role in positioning the property competitively and maintaining its luxury image. This experience will significantly aid in my future career development in hospitality and marketing.
Keywords: Marketing Officer, Marriott, Photo & Video Shooting, Content Editing, Social Media Marketing
Mr. Ashutosh Mishra, บธ.บ. (การบริหารการโรงแรมและการท่องเที่ยว) – B.B.A. (Hotel and Tourism Management), วิทยาลัยนานาชาติ (International College), บริหารธุรกิจบัณฑิต สาขาวิชาการบริหารการโรงแรมและการท่องเที่ยว (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Hotel and Tourism Management (International Program), 1/2568 (2025)
