| Project Title: | Study on the Influence Factors of the Enrollment Capacity of Nanchang Vocational College |
| Author: | Miss Ma Li |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url: Published: |
IJSASR International Journal of Sociologies and Anthropologies Science Reviews (IJSASR) Vol. 3 No. 4 (2023): July-August |
Citation
Ma, Li. (2022). Study on the influence factors of the enrollment capacity of Nanchang Vocational College (Master’s independent study). Bangkok: Siam University.
Abstract
Private higher education is a crucial addition to China’s public education system and a key tool for improving the organization of learning and encouraging innovative teaching practices. The objectives of this study were: 1). To determine whether learning motivation predicts enrollment capacity, 2). To determine whether school management capacity predicts enrollment capacity, 3). To determine whether teacher quality predicts enrollment capacity, 4). To determine whether major setting predicts enrollment capacity.
This study takes Nanchang Vocational College as an example, based on educational marketing theory, analyses the factors affecting the enrollment of students in private colleges. The research in this paper is based on extensive literature reading and a questionnaire created with the guidance and assistance of a mentor in conjunction with the current enrollment dilemma at Nanchang Vocational College. A total of 870 questionnaires were distributed (including 480 online and 390 offline), 866 questionnaires were recovered, with a recovery rate of 99.54%, and a total of 814 valid questionnaires, with a validity rate of 95.15%.
Lastly, this paper emphasizes that the enrollment work of Nanchang Vocational College is “student-centered”, market-oriented, and based on the demand for talents in society, and puts forward specific and constructive countermeasures in the aspects of enrollment organization planning, enrollment work team, enrollment work brand construction and enrollment work layout. The result shows that the main factors influencing the enrolment of Nanchang Vocational College from the students’ perspective include their motivation and confidence in learning. From the school’s perspective, the main factor is the output of the school’s talent training. This is directly related to the school’s management capacity, teachers’ qualifications, and major setting.
Keywords: private colleges, enrollment work, education marketing, management strategy.
Study on the Influence Factors of the Enrollment Capacity of Nanchang Vocational College
Master of Business Administration (International Program), Siam University, Bangkok, Thailand