| Project Title: | Study on Transportation Business Development of Hitpound International Logistics Company in Cross-Border E-Commerce Environment |
| Author: | Mr. Zhang Hongwei |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2023 |
| Url: Published: |
EUrASEANs The EUrASEANs: journal on global socio-economic dynamics, issue 2(45), 2024 |
Citation
Zhang, Hongwei. (2023). Study on transportation business development of Hitpound International Logistics Company in cross-border e-commerce environment. (Master Independent Study). Bangkok: Siam University.
Abstract
Against the backdrop of the information revolution, cross-border e-commerce provides new technical support and growth models for the further development of international trade, and at the same time presents new opportunities and challenges for small and medium-sized cross-border e-commerce enterprises in China, in terms of management innovation, the transformation of business models and channels, and the optimization of business processes. In view of this, it is worthwhile to analyses and study the operation and strategies of small and medium-sized cross-border e-commerce enterprises. The objective of the study is 1). to analyze the company’s development environment in the field of cross-border e-commerce logistics. 2). to identify the company’s development problems in the current environment. 3). to determine the strategies that can be used to solve the development problems.
This study used documentary method. Based on the theory of cross-border e-commerce and using traditional strategic management theories as a tool, this paper presents a case study of a cross-border e-commerce enterprise, focusing on the theme of “Research on the development strategy of cross-border e-commerce enterprise HITPOUND. Based on the PEST and SWOT models, the external environment and internal conditions, the competitive advantages and disadvantages, and the opportunities and challenges faced by the cross-border e-commerce company are analyzed, and a suitable development strategy for the cross-border e-commerce company is proposed to standardize business processes, improve the company’s performance, and achieve a higher market share, thereby enhancing its core competitiveness. The study argues that the study argues that Company HITPOUND needs to continue to strengthen the expansion and exploration of its three main segments, namely logistics, merchandise, and IT systems, and to make these three areas its core competencies to become a leader in the industry.
Keywords: cross-border electronic commerce, cross-border logistics, PEST analysis, SWOT theory.
Study on Transportation Business Development of Hitpound International Logistics Company in Cross-Border E-Commerce Environment
Master of Business Administration (International Program), Siam University, Bangkok, Thailand