The Development of Service Quality of Association of Thai Travel Agents (ATTA)

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Project Title  :  The Development of Service Quality of Association of Thai Travel Agents (ATTA)
By                   :  Wanissara Krukratok, Mr.Chanchai Prakinkij
Advisor          :  Mr.Chanchai Prakinkij
Degree           :  Bachelor of Arts in Tourism Studies
Major             :  Tourism Studies
Faculty          :  Liberal Arts
Semester / Academic year   :  2 /2016


Abstract

This study examines the satisfaction of the quality of service provided by The Association of Thai Travel Agents (ATTA). Nowadays, tourism is very important especially the tour operators, which are an integral part of the whole tourism industry. As a result new tour operators are interested in applying for membership with the Thai Travel Association. The purpose is to study the three members’ satisfaction on the Thai tourism industry and to improve the service quality of the Thai Tourism Association to enhance Thai business associations. Travel is more effective in providing better service and quality. Recommendations from Thai Travel Association members. The Association of Thai Travel Agents (ATTA) is a trade association that provides tourism services. The researcher intends to study the satisfaction of the members in the service of The Association of Thai Travel Agents (ATTA) by analyzing the needs and satisfaction of members. It is found that member relations department takes care of member documents and subscriptions through education, plan and development of service quality under the Association. It tries to increase and develop all the service in our organization to fulfill the customer need at Suvarnabhumi International Airport And Don Mueang International Airport. Including the Surawong Headquarters Relation Department.

 

Keywords:  The Association of Thai Travel Agents, Satisfaction of Service Quality of The Association of Thai Travel Agents (ATTA).


The Development of Service Quality of Association of Thai Travel Agents (ATTA)

Faculty of Liberal Arts, Siam University, Thailand

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