Title: The Effect of the Supply Chain Integration Strategy on the Competitiveness of Polyurethane Enterprises – A Case Study of HL New Material Company
Author: Guo Peiyu
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.51-60) Proceedings PDF
Abstract
Combined with the enterprise’s competitive environment, a clear enterprise strategic development direction and the implementation of strategic planning can improve the competitiveness of enterprises. This study took HL New Material Company as a case study to investigate the corporate strategy and analyze the effect of the supply chain integration strategy on the competitiveness of polyurethane enterprises. There were two research objectives: 1) To explore the competitive environment of HL New Material Company by using Porter’s Five Forces; 2) To examine the impact of supply chain integration on HL New Material Company by using the SWOT analysis.
This study adopted the method of documentary research to analyze the impact of supply chain integration strategy on HL New Material Company. It reviewed the resource-based theory and the transaction cost theory and referred to the research of scholars at home and abroad. The results show that: 1) There are relatively few domestic competitors but the market is saturated. International competitors are strong, but the international market demand is large. There are few potential entrants. Buyers have strong bargaining power. Suppliers have less bargaining power. There are almost no substitutes; 2) Supply chain integration strategy has the following advantages: cost reduction, efficiency improvement. However, excessive dependence on suppliers and low bargaining power are major weaknesses. The improvement of product competitiveness brings opportunities, while the industry competition and the impact of the macroeconomy pose threats.
Recommendations of this study: 1) Optimize supply chain and expand downstream business; 2) Strengthen industry-university research collaboration; 3) Expand marketing channels with online-offline integrations.
Keywords: supply chain, enterprise strategy, enterprise competitiveness
The Effect of the Supply Chain Integration Strategy on the Competitiveness of Polyurethane Enterprises – A Case Study of HL New Material Company /
6517195802 Guo Peiyu 2567 (2024) The Effect of the Supply Chain Integration Strategy on the Competitiveness of Polyurethane Enterprises – A Case Study of HL New Material Company สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University