Title: The Financial Strategy of Zhibang Technology Group Based on the Corporate Life Cycle Theory
Author: Zhang Yang
Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.214-222) Proceedings PDF
Abstract
Zhibang Technology Group is currently in a critical phase of its corporate life cycle, facing challenges and opportunities typical of its developmental stage. The issues of this study revolve around the financial strategic challenges currently faced by Zhibang Technology Group, a Taiwan firm,now becoming the main original equipment manufacturer (OEM) of the world’s top manufacturers, and known worldwide for innovative technology and manufacturing quality. Its positioning within this cycle influences its strategic priorities in terms of financing, investment, and risk management. The objectives of this study were: 1) To identify several stages of the life cycle of Zhibang Technology Group based on the life cycle theory; 2) To analyze the financial characteristics of Zhibang Technology Group at each life cycle stage; 3) To determine the financial strategy of Zhibang Technology Group at each life cycle stage.
This study adopted the qualitative research method based on the corporate life cycle theory, and used semi-structured interviews with a wide variety of participants to explore the financial strategy of Zhibang Technology Group. The research subjects were a diverse group within Zhibang Technology Group, totaling 15 people, distributed across all levels of Zhibang Technology Group. By analyzing the interview data, this study found that: 1) Zhibang Technology Group has four main life cycles: start-up, growth, maturity and decline; 2) The financial characteristics of each life cycle stage are as follows: the start-up stage focuses on securing funds and managing cash flow, the growth stage focuses on reinvestment and managing operating costs, the maturity stage emphasizes sustainability and profit maximization, and the decline stage responds to economic challenges through cost management and asset reconfiguration; 3) The financial strategy at different stages, from securing funds and managing cash flow in the start-up phase to optimizing capital structure and exploring alternative income sources in the decline phase, are tailored to support Zhibang Technology Group’s long-term sustainable development in a competitive market.Through these research findings, it is intended to develop effective financial strategy for Zhibang Technology Group to enhance its business development and performance improvement at different life cycle stages.
Keywords: original equipment manufacturer, corporate life-cycle theory, management practices, financial strategy
The Financial Strategy of Zhibang Technology Group Based on the Corporate Life Cycle Theory /
6517195026 Zhang Yang 2567 (2024) The Financial Strategy of Zhibang Technology Group Based on the Corporate Life Cycle Theory สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University