| Title: | The Impact of Electric Vehicles on the Automobile Manufacturing Clusters in Thailand |
| Author: | Paing Moe Kyaw |
| Advisor: | ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2567 (2024) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 16th National and International Academic Conference 2023 “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 Oct. – 1 Nov. 2023, pp.14-24 Click PDF |
Abstract
This research examines the profound influence of Electric Vehicles (EVs) on Thailand’s automobile manufacturing sector, a key pillar of the country’s economy and employment. EVs, as a sustainable transportation solution, can curtail fossil fuel consumption, greenhouse gas emissions, and air pollution. However, the adoption rate of EVs in Thailand is relatively low compared to other nations due to numerous barriers and challenges. This paper analyzed the impact of EVs on the automobile manufacturing cluster in Thailand, considering both the opportunities and threats they present. Case studies of industry leaders who have successfully integrated EV technology into their operations were examined, contributing to the projected growth of the EV market. Through an exhaustive review of literature, market analysis, and statistical evaluation, this research identified critical factors influencing the adoption of EVs in Thailand, providing a nuanced understanding of its economic implications. The study employed Porter’s Diamond Model to analyze the competitive environment of the automobile manufacturing cluster, offering insights into how companies can navigate the complexities of EV integration. Recommendations are provided for automobile manufacturers to effectively harness the potential of EVs while addressing the socio-economic and regulatory challenges. This research contributes to the broader discourse on the role of EVs in transforming industries, offering a roadmap for automobile manufacturers to innovate responsibly and sustainably in the age of sustainable transportation.
Keywords: electric vehicles, automobile manufacturing cluster, Diamond Analysis
6417193010 Paing Moe Kyaw, Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, สารนิพนธ์ (Independent Study), – The Impact of Electric Vehicles on the Automobile Manufacturing Clusters in Thailand, นำเสนอในที่ประชุมวิชาการ (Conference), digital transformation, bankiThe 16th National and International Academic Conference 2023, Online Conferenceng, Porter’s Diamond Model, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
