Title: The Impact of Organizational Behavior on Preferences, Performance, and Job Satisfaction
Author: Charline Marine Bourdin
Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul
Degree: Master of Business Administration
Major:International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.53-65) Click PDF
Abstract
This study explores the impact of organizational behavior on the preferences, performance, and job satisfaction of Generation Z employees. As Gen Z enters the workforce, their distinct characteristics and expectations challenge traditional workplace practices.
This research examines key factors including leadership style, organizational culture, opportunities for career advancement, and work-life balance that significantly influence Gen Z’s job satisfaction and engagement. Using a mixed-method approach, data were collected from various industries to analyze how these factors affect Gen Z’s work preferences, performance, and job satisfaction.
The findings highlight the significance of adaptive leadership, inclusive organizational culture, and flexible work environment in enhancing Gen Z’s job satisfaction. The study provides actionable insights for organizations seeking to attract, engage, and retain this emerging workforce, emphasizing the need for strategic adjustments to meet Gen Z’s unique needs and preferences.
Keywords: generation Z, job satisfaction, organizational behavior, leadership style, work-life balance, organizational culture.
The Impact of Organizational Behavior on Preferences, Performance, and Job Satisfaction /
6617190036 – Charline Marine Bourdin 2567 (2024) The Impact of Organizational Behavior on Preferences, Performance, and Job Satisfaction สารนิพนธ์ (Independent Study), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), บริหารธุรกิจมหาบัณฑิต (บธ.ม.) – Master of Business Administration, Human Resources Management, Bangkok: Siam University