| Project Title: | The Impact of the COVID-19 on Hmong Community-based Tourism in Northern Thailand and Prevention Strategies |
| Author: | See Lor |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | Human Capital |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Proceedings The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 |
Citation
Lor, See. (2022). The impact of the COVID-19 on Hmong Community-based tourism in Northern Thailand and prevention strategies (Master’s independent study). Bangkok: Siam University.
Abstract
The Hmong are indigenous people originally from mountainous regions and communitybased tourism within the Hmong community has been a process that has brought change to their developing socioeconomic community. However, due to COVID-19, the socioeconomic sectors within the Hmong community-based tourism sites have been disrupted and may close indefinitely. This research paper aimed to identify the impact of COVID-19 on the Hmong community-based tourism in Northern Thailand and provide feasible prevention strategies for sustainable Communitybased Tourism (CBT) prosperity. The Hmong communities in rural areas have many disadvantages and limited communication about the COVID-19 pandemic. During the unprecedented outbreak, various measures took place to mitigate the spread of COVID-19 and negatively overwhelmed Hmong CBT. The Hmong community relied on rural local government response with trust, forbearance, and fear from scarce guidance. The Hmong communities continued to follow rigorous procedures that closely monitors the waves of the pandemic and transition to recovery in a deliberate manner. The research proceeded with a review of past research on the topics of the Hmong, community-based tourism and COVID-19’s impact. The findings revealed that the impact of COVID-19 resulted in colossal shutdowns, as a result, causing economic loss and social unrest. The findings also contributed to practicable strategies for enhanced recovery that will allow the Hmong community-based tourism sites to strive more efficiently. Exploration of fundamental social and economic structures to support Hmong communities’ full potential in CBT were provided as recommendations for sustainable long-term development.
Keywords: COVID-19 pandemic, Hmong community-based tourism, prevention strategies.
The Impact of the COVID-19 on Hmong Community-based Tourism in Northern Thailand and Prevention Strategies
Master of Business Administration (International Program), Siam University, Bangkok, Thailand