Title: The Influence Factors of Customer Satisfaction with Decoration Companies – A Case Study of Yezhifeng Decoration Company
Author: Chen Zhaozhen
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.785-796) Proceedings PDF
Abstract
This study aimed to study the influencing factors of customer satisfaction with decoration companies, taking Yezhifeng Decoration Company as a ease study. The objective of this study were:1) To explore the effect of service quality on customer satisfaction; 2) To explore the effect of price discounts on customer satisfaction; 3) To explore the effect of after-sale service on customer satisfaction.
This study adopted the quantitative research method, distributed 425 questionnaires, of which 400 were valid, with an effective rate of 94.10%. The questionnaire survey was conducted in Beijing. The sampling method was the simple random sampling.
This study found that service quality, price discounts, and after-sales service have a positive effect on customer satisfaction.
Studying the influencing factors of customer satisfaction with decoration companies reveals that decoration companies should provide consumers with more targeted high-quality products and services, thereby enhancing their market competitiveness.
Keywords: influencing factors , decoration companies, customer satisfaction
The Influence Factors of Customer Satisfaction With Decoration Companies – A Case Study of Yezhifeng Decoration Company /
6517195828 Chen Zhaozhen 2567 (2024) The Influence Factors of Customer Satisfaction With Decoration Companies – A Case Study of Yezhifeng Decoration Company สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University