Title: The Influencing Factors of Risk Management of WeChat Pay in China
Author: Meng Weiqi
Advisor: Dr. Liao Zhigao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 (pp.425-436) คลิก PDF
Abstract
WeChat Pay allows users to make payments through the mobile app, including online purchases, money transfers, and bill payments, and also supports offline code-sweeping payments. The utilization of WeChat Pay not only offers convenience for individuals but also presents potential risks. It is crucial to comprehend these uncertainties and security issues in order to use WeChat Pay safely and safeguard financial rights and interests. This research aimed at examining the factors that influence the risk management of WeChat Pay in China.
The study had the following objectives: 1) To explore whether customer perception influences the risk management of WeChat Pay in China; 2) To explore whether technical reliability influences the risk management of WeChat Pay in China; 3) To explore whether social environment influences the risk management of WeChat Pay in China.
This study employed the quantitative research method, distributing a total of 400 questionnaires, resulting in 341 valid responses and a validity rate of 85.25%. The target population included consumers who have utilized WeChat Pays. Based on the risk management theory, risk identification theory, and information asymmetry theory, the study concluded the following: 1) Customer perception has a positive influence on risk management of WeChat Pay in China; 2) Technical reliability has a positive influence on risk management of WeChat Pay in China; 3) Social environment has a positive influence on risk management of WeChat Pay in China. The recommendations for the risk management of WeChat Pay in China include the following areas: 1) Enhancing consumer perception; 2) Improving technical reliability; 3) Enhancing social environment.
Keywords: influencing factors, risk management, wechat pay
The Influencing Factors of Risk Management of WeChat Pay in China
6417195801 Meng Weiqi 2566 (2023) The Influencing Factors of Risk Management of WeChat Pay in China สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management