Title: The Relationship between Leadership Styles and Employees’ Motivation of Generation Z
Author: Rana Yasar
Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 7th National Conference on Business, Informatics and Management & The 7th International Conference on Business, Informatics and Management (NCBIM & ICBIM 2024) on 4 June 2024 Click
Abstract
Leadership’s impact on employee performance and satisfaction has long been recognized. It is widely understood that effective leadership can enhance morale, motivation, and productivity by implementing appealing compensation structures and cultivating conducive work environments. In today’s dynamic business landscape, adapting leadership styles to meet the evolving needs of the workforce is essential. This study delved into the multifaceted realm of leadership styles with focus of democratic, transformational and autocratic leadership styles and their relationship with the motivation levels of contemporary employees. Specifically, it aims to explore how these leadership approaches affect the motivation of Generation Z workers, a cohort characterized by unique expectations and behaviors in the digital age. To achieve these objectives and answer the research hypothesis, the qualitative research method was employed, using a questionnaire survey for collecting data for analysis Initially, a pretest was conducted with 30 respondents to refine the questionnaire. Subsequently, a survey was administered to 167 respondents, focusing on uncovering the nuances of how various leadership approaches impact the morale and productivity of Generation Z employees. As organizations navigate the complexities of the modern business environment, understanding and adapting the motivational drivers and behavioral preferences of Generation Z is imperative for effective leadership. This research underscores the importance of aligning leadership strategies with the evolving needs of the workforce, thereby optimizing organizational engagement and harnessing the unique potential of Generation Z employees.
Keywords: leadership styles, employee motivation, work satisfaction, generation Z
The Relationship between Leadership Styles and Employees’ Motivation of Generation Z /
6517193019 Rana Yasar 2567 (2024) The Relationship between Leadership Styles and Employees’ Motivation of Generation Z สารนิพนธ์ (Independent Study), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University