| Title: | To study the employee’s acceptance of transformation of technology involvement in business |
| Author: | Cai Gefei |
| Advisor: | Assoc. Prof. Dr. Qiu Chao |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate School |
| Academic year: | 2566 (2023) |
| Published: Url: |
The 7th STIU International Conference “Leadership & Social Sustainability in the Tech-Driven Era” on 19-21 August 2023 SECTION-10 (pp.2006-2014) conference proceedings PDF |
Abstract
1With the potential resistance from the employees, the problem statement had been clear to state the acceptance level for the employees to become the topic for the exploration for the research study. The purpose of this research is to explore the employee’s acceptance of the transformation of technology involvement in business. The problem statement for this research is motivated by the trend of the increase in the involvement use of technology in the workplace where the majority of business organizations are continuously seeking improvement where the research study explores the study on the significance of the factors based on the variables tested including the perceived usefulness, perceive ease of use, job satisfaction, and technology threat. The objectives of the study were 1). To identify the impact for the employees towards the new technology in business with the factor of perceived usefulness. 2). To identify the impact for the employees towards the new technology in business with the factor of perceived ease of use. 3). To identify the impact for the employees towards the new technology in business with the factor of job satisfaction. 4). To identify the impact for the employees towards the new technology in business with the factor of technology threat.
The research adopted the quantitative research method where the quantitative data analysis will be conducted based on the data input from 150 questionnaires distributed to the target population of working employees in MNCs based in China. The quantitative analysis identified that the independent variables of perceived usefulness, perceived ease of use, and technology threat are found to have having significant positive impact on the technology acceptance of the employees, but the job satisfaction variable showed no significant presence against the dependent variable of technology acceptance. The result of the study achieved the conclusion where there is evidence to identify the significant contribution of the factors including perceived usefulness, perceived ease of use, and technology threat sharing the significant positive relationship against the technology acceptance by the employees in the business organization. Job satisfaction may not appear to be significant which could be probability due to the lack of impact on the individual role and task for the employees when comes to technology.
Keywords: technology transformation, employee satisfaction, perceived usefulness, perceived ease of use.
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Master of Business Administration (International Program), Siam University, Bangkok, Thailand