Tom Yum Tuna Sandwich

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Project Title  :  Tom Yum Tuna Sandwich
By                  :  Sumeta Jaebankoh, Dr.Nantira PhuKhaw Sonjai
Advisor          :  Dr.Nantira PhuKhaw Sonjai
Degree           :  Bechelor of Arts in Hotel Studies
Major             :  Hotel Studies
Faculty          :  Liberal Arts
Semester / Academic year   :  3 /2016


This project named “Tom Yum Tuna Sandwich” aims to create alternative for customers to have new menu. This new menu is expected to mix various favour, to add healthy menu for customers and finally to increase sales volume. This project has been studied by gathering information related to favorite menu in the store. The result showed that tuna is the most favorite menu. Therefore tuna, sandwich and Tom Yum are used to create new fusion menu that combines between two nationalities, European and Thai.

Tuna Tom Yum Sandwich is also applied to promote in a form of set menu called Combo Set. This includes 1 Tuna Sandwich costed THB38.59, lemon tea and mini salad costed THB 54.09. Selling price are THB 199. Therefore, THB 144.91 are profit per 1 Combo set. From research, customers and staff satisfy with this new menu. This menu is expected to be placed in the store for further benefit gained.


Keywords:  Food, Sales strategy.

Tom Yum Tuna Sandwich

Faculty of Liberal Arts, Siam University, Thailand
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