| Title: | Visual Design and Branding: Crafting Compelling Visual Identities at SMP Pvt. Ltd. |
| Author: | Mr. Sulaj Maharjan |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2567 (2024) |
Abstract
This report presents a comprehensive overview of my 16-week internship as a Graphic Design Intern at SMP Pvt. Ltd., completed as part of the academic requirements for my Bachelor’s degree in Business Administration with a major in Marketing. The internship offered a unique opportunity to integrate marketing theory with creative execution in a real-world professional setting. It involved hands-on experience in designing marketing creatives, developing brand visuals, and contributing to digital campaigns under the guidance of experienced professionals. This report highlights the key responsibilities I undertook, the skills I developed, challenges faced, and the valuable insights I gained about the dynamic relationship between design and marketing strategy.
The experience has significantly enhanced my practical knowledge and deepened my understanding of how design drives consumer engagement and brand identity in today’s competitive market landscape.
Keywords: Graphic Design, Marketing Internship, Visual Communication, Brand Identity, Digital Campaigns, Creative Strategy, Design Tools, Professional Development
Mr. Sulaj Maharjan 6408040038, Advisory by: ดร.หญิง ซานี่ – Dr. Yhing Sawheny, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2567 (2024)
