Title:
Study on the Influencing Factors of Financial Asset Allocation of Urban Residents’ Households in Beijing
Author:
Zhang Zhihong
Advisor:
Dr. Liao Zhigao
Degree:
International Business Management
Major:
Master of Business Administration
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023 pp.553-565 PDF https://mba.siam.edu/proceedings16/
Abstract
The objective of the study is (1) To explore whether financial knowledge positively influences the financial asset allocation of urban households in Beijing.(2) To explore whether attitude to risk positively affects the allocation of financial assets of urban households in Beijing. (3) To explore whether expected future gains positively affect the financial asset allocation of urban households in Beijing.(4)To explore whether trust positively affects the financial asset allocation of urban households in Beijing.The study adopted quantitative research method. This study chooses urban residents’ families in Beijing as the research object. This study collects data through questionnaires, with a total of 410 samples and 392 valid questionnaires, with an effective rate of 95.6%.
The results show that the pearson correlation coefficients of financial knowledge, attitude to risk, expected future gains, trust, and distribution of household financial assets are all greater than 0.5 and less than 0.9, and P< 0.01, indicating that there is a correlation between each variable and it is positive. (1) Financial knowledge has a significant positive effect on the allocation of financial assets of urban residents’ households in Beijing. (2) Attitude to risk has a significant positive effect on the allocation of financial assets of urban households in Beijing. (3) Expected future gains has a significant positive effect on the allocation of financial assets of urban households in Beijing. (4) Trust has a significant positive effect on the allocation of financial assets of urban households in Beijing.
Keywords: Urban residents, Household financial assets, Asset allocation, Influencing factors