| Title: | The Influencing Factors of Great Wall Motor’s Financial Strategy Based on Harvard Analysis Framework |
| Author: | Zhen Dan |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2567 (2024) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 (pp.1832-1848) Click PDF |
Abstract
The primary objective of this study is to examine the influencing factors and theoretical foundations of the financial strategy of Great Wall Motor based on the Harvard Analytical Framework. It aims to construct a structural model of the factors influencing Great Wall Motor’s financial strategy, validate the research model, and propose corresponding strategies to enhance the company’s financial strategy.
This study explored the impact of four factors on Great Wall Motor’s financial strategy, including overall strategic planning, accounting policy selection, financial resource allocation, and industry outlook prediction. The study employed a quantitative research methodology, distributing a total of 450 questionnaires, of which 397 were valid, resulting in an effective response rate of 88.22%. The findings reveal that overall strategic planning, accounting policy selection, financial resource allocation, and industry outlook prediction significantly influence the enhancement of Great Wall Motor’s financial strategy. Based on the findings, the following recommendations are made for the enterprise: (1) Strengthen strategic orientation, (2) Exercise prudence in selecting accounting policies, (3) Optimize financial resource allocation, (4) Enhance industry outlook prediction.
Keywords: Harvard Analytical Framework, Great Wall Motor, financial strategy, influencing factors.
6317195805 Zhen Dan, Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influencing Factors of Great Wall Motor’s Financial Strategy Based on Harvard Analysis Framework, นำเสนอในที่ประชุมวิชาการ (Conference), The 15th National and International Academic Conference, Online Conference, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
