An Analysis of the Impact Mechanism of Live-streaming Marketing on Chinese College Students’ Purchase Intentions
6317195875, , Bao Lei, Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), An Analysis of the Impact Mechanism of Live-streaming Marketing on Chinese College Students’ Purchase Intentions, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam