IMBA 2024 - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

Tourism and Hospitality Industry

ภาควิชาอุตสาหกรรมการท่องเที่ยวและการบริการ

The Influencing Factors of Customer Satisfaction with ZARA Brand in Chinese Market

Siam U January 21, 2025

6517195401 Liang Wanjing 2567 (2024) The Influencing Factors of Customer Satisfaction with ZARA Brand in Chinese Market สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Effect of Cultural Diversity on the Competitive Advantage of Multinational Corporations

Siam U January 21, 2025

6417195040 Guo Yunxia 2567 (2024) The Effect of Cultural Diversity on the Competitive Advantage of Multinational Corporations สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

A Study of the Influencing Factors of Young Consumers’ Consumption Satisfaction with Smart Home Products – A Case Study of Xiaomi Smart Home

Siam U January 10, 2025

6517195806 Yao Lingpei 2567 (2024) A Study of the Influencing Factors of Young Consumers’ Consumption Satisfaction with Smart Home Products – A Case Study of Xiaomi Smart Home สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management,

The Strategies to Combat Counterfeit Luxury Goods: A Case Study of Chanel in China

Siam U January 10, 2025

6217195019 Tao Xinyue 2567 (2024) The Strategies to Combat Counterfeit Luxury Goods: A Case Study of Chanel in China สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Evaluation of Educational Quality in Ethnic Minority Schools -A Case Study of Yunnan Minzu University

Siam U January 20, 2025

6517195004 Li Xing Xuan 2567 (2024) The Evaluation of Educational Quality in Ethnic Minority Schools -A Case Study of Yunnan Minzu University สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

The Teaching quality of Adult Education of Kunming University

Siam U January 9, 2025

6517195019 Zhang XiaoYuan 2567 (2024) The Teaching quality of Adult Education of Kunming University สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

A Study of the Competitive Strategy of Prachanphang Resort in Laos Based on Porter’s Five Forces Model

Siam U January 9, 2025

6517195035 Zhao Shu 2567 (2024) A Study of the Competitive Strategy of Prachanphang Resort in Laos Based on Porter’s Five Forces Model สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

A Case Study of Tencent’s Mobile Payment International Expansion Based on Diffusion of Innovations Theory

Siam U January 9, 2025

6517195810 Zhang Shiman 2567 (2024) A Case Study of Tencent’s Mobile Payment International Expansion Based on Diffusion of Innovations Theory สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

A Study of The Impact of Employee Salary Disparities on Enterprise Performance in Tencent

Siam U December 24, 2024

6517195819 Zhou Zehao 2567 (2024) A Study of The Impact of Employee Salary Disparities on Enterprise Performance in Tencent สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The SWOT Analysis of TikTok in Vietnam

MBA December 19, 2024

6417195014 Li Bo 2567 (2024) The SWOT Analysis of TikTok in Vietnam สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Impact of Social Media Marketing on Consumer Purchase Behavior – A Case Study of TIKTOK

Siam U December 19, 2024

6517195824 Zhang KaiRui 2567 (2024) The Impact of Social Media Marketing on Consumer Purchase Behavior – A Case Study of TIKTOK สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Factors Influencing Customer Satisfaction in Mobile Banking

Siam U November 30, 2024

6417192006 Kiran Kumar Moragudi 2567 (2024) The Factors Influencing Customer Satisfaction in Mobile Banking. สารนิพนธ์ (Independent Study), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

A Study of the Influencing Factors of Customer Satisfaction with Home Decoration Enterprises – A Case Study of Dongyi Risheng Home Decoration Group Co., Ltd.

Siam U November 29, 2024

6417195066 Gao Lili 2567 (2024) A Study of the Influencing Factors of Customer Satisfaction with Home Decoration Enterprises – A Case Study of Dongyi Risheng Home Decoration Group Co., Ltd. สารนิพนธ์ (Independent Study), Advisor: Dr.Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok:

The Effect of Digital Technology on the Risk Management of Agricultural Supply Chain Finance – A Case Study of Longping High-Tech

Siam U November 29, 2024

6317195858 Wang Lin 2567 (2024) The Effect of Digital Technology on the Risk Management of Agricultural Supply Chain Finance – A Case Study of Longping High-Tech. สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok:

The Impact of Human Resource Management on Innovative Work Behavior of Food Enterprises in China

Siam U November 28, 2024

6417195018 Zhuhan Fang 2567 (2024) The Impact of Human Resource Management on Innovative Work Behavior of Food Enterprises in China สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Career Management Performance of Knowledge-Based Employees in Centurylink Software Development Company

Siam U November 28, 2024

6417195019 Wang Zhifeng Xu 2567 (2024) Career Management Performance of Knowledge-Based Employees in Centurylink Software Development Company สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Factors Influencing the Export Competitiveness of Kweichow Moutai in the European Market

Siam U November 28, 2024

Li YuZhou 6517195816 2567 (2024) The Factors Influencing the Export Competitiveness of Kweichow Moutai in the European Market. สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

A Case Study of the Learning Conformity Behavior of Undergraduates at Yunnan University

Siam U November 28, 2024

6417195843 Li Yanting 2567 (2024) A Case Study of the Learning Conformity Behavior of Undergraduates at Yunnan University สารนิพนธ์ (Independent Study), Advisor: Dr.Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Impact of Corporate Social Responsibility on Consumers’ Purchase Intentions of Apple

Siam U November 12, 2024

6317195501 Hanyuan Xu 2567 (2024) The Impact of Corporate Social Responsibility on Consumers’ Purchase Intentions of Apple สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

A Study of the Influence of WeChat Friend Interaction on Consumers’ Purchase Intention

MBA November 12, 2024

6317195889 You Xiaoxi 2567 (2024) A Study of the Influence of WeChat Friend Interaction on Consumers’ Purchase Intention สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

A Study of Risk Control of New Energy Vehicle Rental Business – A Case Study of Beijing Hengyu New Energy Vehicle Rental Co., Ltd

Siam U November 10, 2024

6317195470 Zheng Xuan 2567 (2024) A Study of Risk Control of New Energy Vehicle Rental Business – A Case Study of Beijing Hengyu New Energy Vehicle Rental Co., Ltd สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International

A Study of Enterprise Management Innovation Ability – A Case Study of JD.COM Company

Siam U November 10, 2024

6317195469 Song Wenjing 2567 (2024) A Study of Enterprise Management Innovation Ability – A Case Study of JD.COM Company สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Influencing Factors of Employment Satisfaction of Higher Vocational Graduates under the School-Enterprise Cooperation – A Case Study of Weifang Engineering Vocational College

Siam U November 10, 2024

6317195465 Liu Yitong 2567 (2024) The Influencing Factors of Employment Satisfaction of Higher Vocational Graduates under the School-Enterprise Cooperation – A Case Study of Weifang Engineering Vocational College สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam

A Study of the Influencing Factors of Communication Disorders in Organizational Management – A Case Study of Xiaomi Company

Siam U November 10, 2024

6317195415 Liu Qian 2567 (2024) A Study of the Influencing Factors of Communication Disorders in Organizational Management – A Case Study of Xiaomi Company สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

The Effects of the 7Ps Marketing Mix Strategy on Customer Satisfaction – A Case Study of Personal Finance Services of Bank of Communications in Bozhou Branch

Siam U November 10, 2024

6517195804 Shao Wen 2567 (2024) The Effects of the 7Ps Marketing Mix Strategy on Customer Satisfaction – A Case Study of Personal Finance Services of Bank of Communications in Bozhou Branch สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business

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