The Analysis of a Causal Model of Social Media Management Strategies on the Organizational Performance of Small-listed Enterprises in China, with Customer Engagement as a Mediator
Siam U
March 5, 2025
6319200012 Zhang Chenglei 2567 (2024) The Analysis of a Causal Model of Social Media Management Strategies on the Organizational Performance of Small-listed Enterprises in China, with Customer Engagement as a Mediator ดุษฎีนิพนธ์ (Dissertation), Advisor: ผศ. ดร.มณีกัญญา นากามัทสึ – Asst. Prof. Dr. Maneekanya Nagamatsu, ดร.กานต์จิรา ลิมศิริธง – Dr. Karnjira Limsiritong, ปริญญาเอก