A Study of the Influence of Contextual Marketing Characteristics of Outdoor Advertising on Consumer Purchase Intention: A Case of Plan B Media
6617195411 Kittisak Wongvitsud, 2568 (2025). Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), A Study of the Influence of Contextual Marketing Characteristics of Outdoor Advertising on Consumer Purchase Intention: A Case of Plan B Media, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School),