The Factors Influencing Consumers’ Purchase Intentions on Short Video E-commerce Platforms – A Case Study of Tiktok Shop
6317195887 Cui Lufei 2567 (2024) The Factors Influencing Consumers’ Purchase Intentions on Short Video E-commerce Platforms – A Case Study of Tiktok Shop สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University