The Influence of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention: A Case Study of Hailan House in Xuhui District, Shanghai
6617195413 Chen Ziang, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Influence of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention: A Case Study of Hailan House in Xuhui District, Shanghai, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate