A Study of The Influence of Value Perception of Intangible Cultural Heritage Handicraft Products on Consumers’ Purchase Intention
6517195037 Lu Haiqiang 2567 (2024) A Study of The Influence of Value Perception of Intangible Cultural Heritage Handicraft Products on Consumers’ Purchase Intention สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University