An Analysis of the Impact Mechanism of Apple’s iPhone Campus Marketing Strategy on Consumption Behavior of Chinese College Students from the Perspective of 4Ps Theory
6617195416 Lei Jia. 2568(2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), An Analysis of the Impact Mechanism of Apple’s iPhone Campus Marketing Strategy on Consumption Behavior of Chinese College Students from the Perspective of 4Ps Theory, นำเสนอในที่ประชุมวิชาการ (Conference), The 1st Thailand-Sino International Conference and The 17th National and International Academic