| Project Title: | Consumer’s Repurchase Intention of Super Oil Product |
| Author: | Ms. Praeploy Panpetch |
| Advisor: | Ms. Sumaia Farzana |
| Degree: | Bachelor of Business Administration (B.B.A.) (International Program) |
| Major: | International Business Management |
| Faculty: | International College |
| Semester / Academic year: | 1/2022 |
Citation
Panpetch, Praeploy. (2022). Consumer’s repurchase intention of super oil product. (Cooperative Education). Bangkok: Siam University.
Abstract
The purpose of this cooperative report was to explore how sale and marketing sector was managed at Super Oil Co., Ltd., in Thailand. In this line, the report described the nature of the business and also the responsibilities and experiences of working as an intern in this company. A mini qualitative research was conducted to figure out the level of customers’ satisfaction and their intention for repurchasing the company’s products in future. A questionnaire was used to collect the data. The findings showed that the company’s success relied on pre-sale support and after-sale service. Using these strategies in sales and marketing could increase the rate of sale in the company. Besides, customer confidence was found to be an effective factor in customers’ repurchase intention. Finally, as an intern, some valuable lessons were learnt including how to deal with a customer, how to plan before meeting a customer, and how to handle unexpected selling issues with a customer
Keywords: Super Oil Company, Sale and marketing, Pre-sale support, After-sale service, Repurchase intention
Consumer’s Repurchase Intention of Super Oil Product
Faculty of International College, Siam University, Bangkok, Thailand