| Title: | Managing Business Development at Banyan Tree Hotels & Resorts Pte. Ltd |
| Author: | Mr. Sukhcharoensingh Narula |
| Advisor: | Mr. Rashminda Attanayake |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | International College |
| Semester / Academic year: | 1/2022 |
Citation
Narula, Sukhcharoensingh. (2022). Managing business development at Banyan Tree Hotels & Resorts Pte. Ltd. Bangkok: Siam University.
Abstract
This cooperative report aimed to study the business development at Banyan Tree Hotels and Resorts in Thailand. In this regard, the present report described an overall view of the business development department including their operations, interests and needs. It also explained the intern’s responsibilities and experiences. In order to assist the business development department, a mini-research was conducted to figure out the company’s popularity in the country. Quantitative method was used to collect the data. An online questionnaire was sent to participants via social media in order to measure people’s awareness of the brand. The findings showed that Banyan Tree Hotels and Resorts was the one of the most recognized brands and approximately half of the participants had heard of this brand and its services. Finally, experiencing the real working environment provided some valuable insights about how a small property can be converted into a resort for a big organization and how to deal with business competitors.
Keywords: Banyan Tree, Business development, Hospitality.
Managing Business Development at Banyan Tree Hotels & Resorts Pte. Ltd
Faculty of International College, Siam University, Bangkok, Thailand