Digital Marketing and Administrative Internship at Thangka Nepal

Abstract

This report provides a detailed account of my four-month internship experience at Thangka Nepal, focusing on digital marketing and administrative tasks. The main objectives of this report are: (1) To gain insights into the operational processes of a cultural and artistic organization, (2) To understand the challenges and solutions in digital marketing within a niche market, (3) To apply academic knowledge in a practical setting, (4) To develop effective communication and administrative skills, (5) To build a network with professionals in the arts and culture sector, and (6) To enhance my understanding of traditional Thangka art and its market dynamics.

This report covers the various tasks I performed, the problems I encountered, and the solutions I implemented during the internship. It also reflects on the skills and knowledge gained through this hands-on experience, which are crucial for my future career. Additionally, the report highlights the unique challenges cultural organizations face in promoting traditional art forms in the digital age.

Keywords: Digital Marketing, Administrative Support, Thangka Art, Cultural Organization, Internship Experience

อาจารย์หญิง ซานี่ – Miss Yhing Sawheny, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/2566 (2023)