Title: The Impact of Digital Transformation on Employee Job Satisfaction – A Case Study of Chongqing Changan Automobile Manufacturing Enterprise
Author: Li Zongnan
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 8th STIU International Conference “TechVision Leadership: Fostering Social Sustainability” July 4-5 2024 (pp.317-326) Proceedings PDF
Abstract
Amid the global wave of digitalization, enterprises enhance their competitiveness through digital transformation. This study aimed to explore the impact of digital transformation on employee job satisfaction. The research objectives were: 1) To examine the impact of digital transformation on job satisfaction; 2) To examine the differences in job satisfaction by different employee groups.
This study adopted the quantitative research methodology and Maslow’s hierarchy of needs theory. A questionnaire survey was conducted with the target population of 10,000 employees of a manufacturing enterprise, Chongqing Changan Automobile Co., Ltd., and 406 employees as were randomly selected as the sample for empirical analysis.
The research results showed that digital resources, employee skills, top management, and technological innovation had a significant positive impact on employee job satisfaction, particularly in improving employee training and development and job performance. Meanwhile, educational background and job position significantly impacted work-life balance, while gender, age, and department of employment did not reach a significant level. The research concluded that companies should pay attention to the needs of employees with different educational backgrounds and job positions, and provide equal training and support to comprehensively enhance employee job satisfaction and overall performance.
Keywords: digital transformation, employee job satisfaction, digital resources, technological innovation
The Impact of Digital Transformation on Employee Job Satisfaction – A Case Study of Chongqing Changan Automobile Manufacturing Enterprise
6517195817 Li Zongnan 2567 (2024) The Impact of Digital Transformation on Employee Job Satisfaction – A Case Study of Chongqing Changan Automobile Manufacturing Enterprise สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University