| Title: | Exploring Marketing Practices in the Smart Technology Industry: A Case Study at Digital Focus Co., Ltd. |
| Author: | Numa Limbu |
| Advisor: | ดร.ศรีสุดา จงสิทธิผล – Dr. Srisuda Chongsithiphol |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2567 (2024) |
Abstract
The report entitled “Exploring Marketing Practices in the Smart Technology Industry: A Case Study at Digital Focus Co., Ltd.” focuses on how the company develops and executes marketing strategies for AI and IoT security solutions. This cooperative education report details the professional experience gained and analytical tasks performed as a Marketing Intern over a six- month period. The objectives of the study include: (1) to implement theoretical marketing knowledge in a professional B2B environment. (2)To gain a deeper understanding of the AIoT and smart technology industry. (3)To assist in setting standards for branding and marketing communication. During the internship, the main duties performed involved analyzing approaches to improve brand messaging, conducting competitor analysis, researching high-potential client leads, and creating digital content for product catalogs and social media launches. The study identifies a key challenge regarding the complex communication of technical features to non-technical decision-makers. To solve this, the AIDA (Attention, Interest, Desire, Action) model was applied to restructure marketing content to focus on business benefits and Return on Investment (ROI). All duties and responsibilities assigned during the cooperative education are explained in detail in this study. Problems encountered were solved with guidance from company mentors and team collaboration. Working rigorously for the organization has taught me professional responsibility and enhanced my time management skills. This practical program also helped me understand the procedures of different functions relating to market analysis, brand creation, and B2B client engagement.
Keywrods: Brand development, Analysis of competitors, AIDA Model, Digital Focus, B2B Marketing
ดร.ศรีสุดา จงสิทธิผล – Dr. Srisuda Chongsithiphol, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2567 (2024)
