July 11, 2026
| Title: | Redefining Skincare Branding: Digital Content and Audience Engagement Strategies at Peachytonics |
| Author: | Sophiea Prasai |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
The following report shows the full summary of my working position at Peachytonics. This working position allowed for heavy participation in internet advertising and the making of creative materials and how the brand communicates with others. During this training, active involvement was maintained by me in building visual digital materials and managing social networking platforms. Many people believe that internet advertising helps companies grow. Strategies for connecting with the audience and planning for campaigns were handled by the student. The online visibility of the brand was improved through various digital paths. My position at the Peachytonics internship required many duties. Visual and written pieces were developed for the audience because engagement is important. The planning of social media campaigns and the checking of how people interact were important tasks. Experts claim that understanding the skincare market trends is necessary for a brand to survive. Research regarding the skincare market was conducted while brand storytelling helped make the identity of the company stronger. Cooperative work on promotional methods happened so that the growth of the brand could be supported. A chance to use classroom lessons in a real business place was provided by Peachytonics. Academic studies about consumer behavior and branding were put into practice because real experience matters. Practical skills in content strategy and analyzing the audience were gained by me through this hard work. It is believed that hands-on experience prepares a person for future jobs. This period of learning gave deep knowledge of the beauty industry which makes a person ready for future career paths. The professional strength of the students grew because of these digital brand positioning activities.
Keywords: skincare branding, digital marketing, content creation, audience engagement, social media management, brand communication, digital storytelling, consumer engagement
6508040060 Sophiea Prasai, 2568 (2025), ดร.หญิง ซานี่ – Dr. Yhing Sawheny, โครงงานสหกิจศึกษา (Co-op), บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
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