A General Overview of DSA(Direct Selling Agent) at Nabil Bank Limited

Last modified: June 13, 2023
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Project Title: A General Overview of DSA (Direct Selling Agent) at Nabil Bank Limited
Author: Mr. Saksham Shakya
Advisor: Mr. Ashutosh Mishra
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2022


Shakya, Saksham. (2020). A general overview of DSA (Direct Selling Agent) at Nabil Bank Limited (Cooperative Education). Bangkok: Siam University.


The internship was carried out as a part of Siam University and Kathmandu College of Management’s Bachelor of Business Administration (BBA) curriculum. This report summarizes the intern’s experience at Nabil Bank Limited and all the information related to the work that was completed. The internship was for a period of 14 weeks (7th Feb -28th May). I was given an opportunity to work as an intern in the DSA field of Nabil Bank in a newly established branch where I got to experience and learn about how to communicate with the customers as well as marketing so as to bring in new customers. I have been given the responsibility of attracting new customers and coordinating with the customer service department. My main responsibility as a DSA is to scout out the market and identify potential customers so as to attract them with the new scheme provided and guide them through the account opening procedure. Aside from that I deal with customers regarding their query about the procedure for company account opening, how to issue check, ATM cards as well as printing out balance statement. Finally, this report is prepared based on the experiences and observations at Nabil Bank Limited.

Keywords: Customer service, DSA, CPC.

A General Overview of DSA(Direct Selling Agent) at Nabil Bank Limited

Faculty of Business Administration, Siam University, Bangkok, Thailand

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