A study of digital marketing in Sipradi Trading Private Limited

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Project Title: A study of digital marketing in Sipradi Trading Private Limited
Author: Ms. Sophie Pradhan
Advisor: Dr.Tanakorn Limsarun
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Pradhan, Sophie. (2017). A study of digital marketing in Sipradi Trading Private Limited. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Sipradi Trading Private Limited, which is widely known company considered as the largest and most leading brand in Nepal in Automobile sector. Sipradi Trading Private Ltd (STPL) has been a sole distributor of Tata Motors Ltd. India, for Nepal since 1982.Main objective of this internship is to learn about the virtual aspect and the digital market in corporate sector in Nepal.  To, evaluate perspective of customers with the products of Sipradi through Social Medias and online portals.  However, various data have been collected during my internship for collecting up to date total number of online portals all over Nepal. I only collected data and researched about the social media campaign of the mobile sectors in our country. During online research I found out that most of the companies are very active promoting their brand name through online portals, Social Medias and digital sector. Various activities and decision-making activities were carried out and analyzed various pros and cons of activities conducted through Social Medias and online portals.

Keywords:  Digital marketing, Advertisement, Social media Engagement, Campaigns.


A study of digital marketing in Sipradi Trading Private Limited

Faculty of Business Administration, Siam University, Bangkok, Thailand

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