A study of marketing strategies and consumer behavior in E-commerce at Sastodeal

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Project Title: A study of marketing strategies and consumer behavior in E-commerce at Sastodeal
Author: Mr. Ajar Singh Basnet
Advisor: Dr. Tanakorn Limsarun
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Basnet, Ajar Singh. (2017). A study of marketing strategies and consumer behavior in E-commerce at Sastodeal. (Cooperative Education). Bangkok: Siam University.


Abstract

Sastodeal Pvt. Ltd is Nepal second largest e-commerce company with 0.7 million users all over Nepal. With the e-commerce industry booming with potential, I was presented with the privilege to work for the company as an intern for three months.

During the internship period, I was assigned to assist in the electronics category. SD, being a growing company, the work was very demanding and required fair amount of dedication. This enabled me to get the first hand experience and learn vital aspects of a business: planning, forecasting, customer handling, marketing, relationship management and research. I also got a great exposure to learn about the retail market and consumer buying behavior in Nepal. It also presented me with the opportunity to apply my theory based business knowledge into practice. During this period, I also had the chance to work and improve on my professional communication skills, analytical skills, and strategic decision making. Hence, this internship experience, has paved the pathway for me to become a confident and successful professional in future.

Keywords:  internship period.


A study of marketing strategies and consumer behavior in E-commerce at Sastodeal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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