Title: A Study of the Influencing Factors of Communication Disorders in Organizational Management – A Case Study of Xiaomi Company
Author: Liu Qian
Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.1542-1554) Click PDF
Abstract
Communication disorders in organizational management have an important impact on enterprises. Taking Xiaomi Company as a case study, this study analyzed the influencing factors of communication disorders and their relationships. The four research objectives of this study were: 1) To examine the relationship between cultural differences and communication disorders; 2) To examine the relationship between language barriers and communication disorders; 3) To examine the relationship between technical barriers and communication disorders; 4) To examine the relationship between relationship problems and communication disorders.
Based on the analysis of Xiaomi Company, this study adopted the method of quantitative analysis. Through a questionnaire survey, 280 valid questionnaires were collected from customers, and the study found that there is a positive correlation between cultural differences, language barriers, technical barriers, relationship problems and communication disorders in Xiaomi Company. It is therefore proposed that Xiaomi can enhance its organizational management by addressing communication disorders through cross-cultural training and education, implementation of cultural integration activities, provision of effective communication tools and platforms, and cultivation of positive interpersonal relationships.
Keywords: Xiaomi Company, organizational management, communication disorders
A Study of the Influencing Factors of Communication Disorders in Organizational Management – A Case Study of Xiaomi Company /
6317195415 Liu Qian 2567 (2024) A Study of the Influencing Factors of Communication Disorders in Organizational Management – A Case Study of Xiaomi Company สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University