A study on functions and activities of marketing department in CG|Electronics

Citation

Basnet, R. (2020). A study on functions and activities of marketing department in CG|Electronics. (Cooperative Education). Bangkok: Siam University.

Abstract

The report, “A Study on function and activities in marketing activities of CG Electronics” focuses on how CG Electronics has carried out marketing activities to assist business growth. This report was mainly aimed at helping understand the activities carried out in the marketing department, as well as the roles and responsibilities assigned by the supervisor and contributions made during the internship period.

The main objective was to understand and learn about the electronic industry. Another objective was to understand the company’s operating principles and rules, to appreciate the growing problem in the marketing division, and recommend remedies to the company.

This report also identified how the marketing division functions and how it benefited the entire firm. The current market environment for the electronic industry in Nepal was observed and evaluated.

This study explained in detail all of the duties and responsibilities assigned during cooperative education. Problems were solved using alternatives provided by the company’s team members. Working diligently for the organization has taught me to be more responsible and has provided me with an understanding of how marketing was practiced in the real corporate world. This practical cooperative education program also assisted me in understanding the activities and procedures of various functions related to the development of new strategies and coming up with creative ideas.

Keywords: Marketing department, Marketing activities, Functions of marketing department.

A study on functions and activities of marketing department in CG|Electronics

Faculty of Business Administration, Siam University, Bangkok, Thailand