A study on Marketing Department of CG| Holdings: Millennials Media, Kathmandu, Nepal

Citation

Pokharel, M. (2020). A study on Marketing Department of CG| Holdings: Millennials Media. (Cooperative Education). Bangkok: Siam University.

Abstract

     This internship is conducted at CG| Holdings, Millennials Media, Jhamsikhel, Lalitpur, Nepal. CG|Holdings is one of the leading and a sole distributor of Maruti Suzuki India Limited and it has been running in this sector since past three decades. This report is mainly aimed at understanding the activities performed in marketing department; roles and the responsibilities that were assigned by the supervisor and contributions made during the internship period.

The main objective is to understand, analyze and implement branding and marketing practices performed in the in-house marketing agency in CG| Holdings. to understand about the rivals and to gain knowledge about the company’s procedures, culture, and policies. Developing interpersonal skills from experts is another key goal. This report also highlights potential issues and obstacles encountered in the agency and offers suggestions to the business to address those issues. Through marketing strategies and tactics, the company’s likely strengths and shortcomings are outlined. This study is planned as a qualitative study that is based on observation, field research, published data, meetings, and prior marketing and advertisement reports in order to accomplish these goals with tangible results. It was discovered that the marketing division is essential to the contribution of growth and development of the company.

Keywords: Advertisement, Marketing, Interpersonal Skills.

A study on Marketing Department of CG| Holdings: Millennials Media, Kathmandu, Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand