A study on the factors influencing Myanmar students’ choice of University courses

Last modified: June 29, 2019
Estimated reading time: 2 min
Project Title: A study on the factors influencing Myanmar students’ choice of University courses
Author: Mr.Yar Zar Aye Cho
Advisor: Associate Professor Dr. Om Huvanand
Degree: Master of Business Administration (International Program)
Major: Information Technology
Faculty: Graduate Schools
Academic year: 2018


Cho, Yar Zar Aye. (2018). A study on the factors influencing Myanmar students’ choice of University courses. (Independent study, Master of Business Administration). Bangkok: Siam University.


The objective of the research is to study on the factors influencing Myanmar students’ choice of University courses regarding their demographic backgrounds. The students’ demographic backgrounds include gender, age, and income. There are social factors which influence on students when they choose courses. There are product factors of the courses which also influence on students. However, the degree of influences is vary based on the differences of demographic backgrounds. This research study on the relationships between social factors, product factors, and students’ demographic backgrounds.

The secondary data are included in this study which states the theories and concepts of decision-making processes, consumer buying behaviours and social factors affecting consumer behaviours. For the primary data, the questionaries’ survey is conducted. The sample size is 200 approximately, and it was collected from the internet, social networks and public places such as malls and offices. As this research is to study the Myanmar students’ buying behaviour, the survey data were collected only from Myanmar students.
For data analysis, SPSS (Statistical Package for the Social Sciences) program is used to analyse the data. Both descriptive statistics and inferential statistics are presented in this study. Under descriptive statistics analysis, the data are processed and shown in the way of frequency, percentage, mean, minimum, maximum and standard deviation. For inferential statistics analysis, the data are processed by Independent Sample T-test and ANOVA so that the hypothesis can be tested.

According to the results from the study, regarding to descriptive analysis, it can be concluded that most of the respondents are female and age range with the most significant respondent number is between 25 to 34. Students with monthly income from $101 to $500 are the majority in this survey. Regarding social factor influences, most of the students selected the option that they have no influences from social factors. For the Universities’ product factor influences, most respondents picked the brand of Universities, Institutes, and Colleges.

Regarding the inferential analysis, it can be assumed that there are relationships between social factor influences, product factor influences, and students’ demographic backgrounds while choosing University courses. The analysis states that male students or students with less than $100 monthly income are influenced by senior family members when they choose the courses. However, the students with above $2000 income have no social influences. Moreover, the students whose ages between 25 to 34 are influenced by friends. For product factor influences, male students consider on better future career path than female students. Female students more consider the curriculum of the course than male students. Again, age group between 35 to 44 or any students whose income is from $1001 to $2000 also consider the curriculum of the courses before enrolling.


A study on the factors influencing Myanmar students’ choice of University courses

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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