A Study on the Financial Management Optimization Based on Performance Management Theory—A Case Study of Nanning University

Abstract

In the context of increasingly intense global competition for educational resources, university financial management faces numerous challenges, such as low efficiency and insufficient financial effectiveness. As a local university, Nanning University also struggles with issues including imprecise budget management, ineffective cost control, and unbalanced fund allocation. To address these problems, this study introduced the performance appraisal theory and explored ways to optimize the university’s financial management model. The research objectives were: (1) To explore the impact of the scientific rationality of budget management on the financial management optimization of Nanning University; (2) To explore the impact of the effectiveness of cost control on the financial management optimization of Nanning University; (3) To explore the impact of the effectiveness of performance appraisal on the financial management optimization of Nanning University. A quantitative research method was adopted, and data were collected through an online questionnaire survey. A total of 350 questionnaires were distributed, with 310 valid responses collected. Statistical analysis revealed that budget rationality, cost control effectiveness, and performance appraisal effectiveness all have a significant positive impact on financial management optimization, with performance appraisal being the most influential. Based on the findings, three recommendations are proposed: first, enhance the scientific and refined nature of budget management by establishing a systematic budgeting process; second, set up a cost warning mechanism to strengthen cost control; third, improve the performance appraisal system by linking financial goals with individual performance to boost employee motivation and efficiency. This study provides theoretical support and practical insights for promoting the scientific and refined development of financial management in universities.

Keywords: performance management theory, university financial management, budget management, cost control, performance appraisal.

6617195728 Ye Xiaomei, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), A Study on the Financial Management Optimization Based on Performance Management Theory—A Case Study of Nanning University, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Finance and Accounting, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย